Our story
> experiment.start("my-techie-kid")
One family, two curious kids, and an AI.
We're a small family of makers. Two kids who want to know how everything works, from 3D printers to the chatbot that answers their questions, and grown-ups who build technology for a living and try to keep up with the questions.
Our kids are growing up in the first generation that talks to AI the way we talked to a TV remote. That's exciting. It's also a little strange. So we decided not to just watch it happen. We decided to build something with it.
This shop is our experiment.
Can a family use AI to design, launch and grow a real brand, from the first sketch to the first sale? We're finding out, together, out loud. The kids pitch the jokes. We argue about fonts at dinner. AI helps us turn ideas into designs, code and copy. And every decision, good or bad, is something we learn from.
Every tee carries that spirit: for kids who ask why, take things apart and are curious about the tech around them, and for the grown-ups who try to keep up with the answers.
How we make things
- Printed when you order. Nothing sits in a warehouse. Every piece is printed by a partner close to you.
- Designed for curious minds. Clean, bold, made to be worn, with jokes geeks of all ages get.
- Built in public. We share what works and what doesn't. Follow along on Instagram.
My Techie Kid was born in our family lab, where we keep all our small experiments. Visit Sousa Lab →
Thanks for being part of the experiment.
The My Techie Kid family